Category Archives: General Photography

SEO for Photographers: SEO Tips

seo for photographersSEO is called Search Engine Optimization and this a term used by Google to rank contents on the different website. And of course, you can do lots of beautiful things on google for it to rank very well. Why is SEO for Photographers very important? In this article, I will explain why SEO will be of great advantage to photographers.

Do you know that Google search engines assisted in generating over $165 billion of the economic activity in 2015? Lots of people come online to search for services and products that they need. With these facts, it is important to that this is a good opportunity and definitely Search Engine Optimization will be of great help to you – that’s a real fact!

Here are reasons why:

  • You can get lots of clients
  • Draw interest from lots of clients online
  • You can boost your business to a point where you can charge your clients the way you have desired right from the start
  • Gauge back paid advertising services
  • It will make your services appear top-notch
  • Create customer bases that point to referrals

Sometimes when you look online, you may begin to ask yourself where all do all these latest businesses spring out from? Do you know that there is a great number of people out there looking for photography services and this include other social network mediums such as Facebook, Instagram and also Twitter? Lots of people are searching for what you can offer to them, and this is why you need to be informed about SEO for photographers.

In what way does Google operate?

Google works in a dynamic manner, all it does is look for keywords looked for in titles in web pages and also texts. Google search engines bring out the results of those pages if the contents in it are quality, well written and error free. From what you can see, the Google search engine is a good resource.

Furthermore, for every search performed, there are lots of web pages with lots of contents and information in it because of this, Google search for contents which are well written, informative and relevant because it is not all website that can appear on the first page of Google. As a photographer, you need to have knowledge about Search Engine Optimization for you to increase your client base.

What are the vital things you need to rank well?

You need a title

A title is a short descriptive sentence that describes a content. A title is one the vital elements in SEO that should be on your web page. Your title appears at the top of the browser, and it will also appear in the results on Google

You need pictures

Pictures indicate the webpage’s topic. Also, Google notes the dimensions and the file size. It is important to note that a compressed image will load faster, so it is important to reduce the file size of your images.

The importance of links!

Links are also one of the most crucial elements in any site that use SEO. This is due to the fact that Google has lots of websites with contents that has the ability to rank for a topic. A good link will help your page appear on the first page of Google. Hence, it will rank well.

Well friends, SEO for photographers can help sites rank well and get people patronize good services. There are lots of good photographers out there that are yet to be discovered; you can avoid this problem by contacting PhotoProSEO and get the best clients that you deserve.

Successful Event Planning Tips

Get started early.

event photographyPlanning an event can be quite hectic and it can put you in all of the bad places if you don’t get things taken into account the right way when it all comes down to it. If you want your event to be a success, then the first thing that you need to do is for you to get started on the planning process in the first place. You have to understand the fact that something like this can really take time. You have to do enough research so that you can check out what types of themes you can take into account and which vendors you should be looking into at the end of the day. You also need to shop around. You can’t just google a vendor and book him right off the bat without going through all of the options that your local market has to offer out to you while you are at it. As soon as you figure out what type of event you should be planning and which event date you should be aiming for, get started on prepping up on things right away. It would be quite helpful to take note of the fact that most of your vendors and suppliers will give you a far lower rate if you book in advance. It is all in the timing and that is something that you should try to hit as much as you possibly can for as far as planning out an event is concerned. You need to look into event photography coverage, food, and perhaps even some giveaways for your guests.

Retroplan and document the program sequence.

This way, you know for sure that everything will be mapped out the right way and that there are no lulls or anything like that somewhere in between. A break in the events of the day can be disastrous. You have to understand the fact that planning out an event is more or less all about building things up to a certain momentum. You tend to lose that if you don’t have a program that is seamless and continuous. It is always smart for you to try to plan your event backwards. Most of the professional event coordinators are doing that so it would actually be wise and practical for you to more or less take a page out of the proverbial book of how these professionals are getting the job done when it all comes down to it. Make sure that you have things down on paper or that once they are final, that you have them written down on a board in the venue or in schedule cards. Everyone should be in on it and everyone attending should be well aware of it as well. This way, there are no misses or hiccups.

Negotiate wisely.

Don’t just readily accept the rates that your vendors give out to you. Even if you are quite keen on getting their services, it goes both ways. They are quite keen on gaining your business as well and this is the kind of thing that you can actually play up to your advantage. Don’t commit to anything just yet until you know for sure that you are getting the best deal in your area.

Delegate the tasks.

Leave event photography to the professional photographer. Leave the table presentation to the professional caterers. Leave the coordination to the coordinators. Don’t try to do everything yourself.

Denver Family Photography Tips – The Good Group Photo

When it comes to group pictures, probably the hardest one to set up and pull off is that involving family members. The only way this picture can work really well is if the participants happen to all be on the same page, gazing at the camera at the same time with ready smiles on their faces. It is said that a simple way of getting everyone on the same page is by getting them to say “cheese” but unfortunately, this does not work all the time. If this is the case, then your Denver family photographer has a battle on his hands.

The following are possible options that the Denver family photographer would be looking into to get that lovely family photograph to make everyone satisfied:

Getting everyone comfortable

The only way to get the best out of family members is to make them comfortable as once they are at ease; they are more open to suggestions. Not only do all participants of the photo shoot have to be comfortable in their surroundings, but they also have to be at ease with members of their family and the photographers. Most people find it hard to liven up in front of strangers so as a family photographer, looking into ways of forming a rapport would be wise.

Moving into the scene

Family photographs are meant to be about the family members meaning that the focus should be on their expressions, body language and interactions not the background. Anything that can distract from this should be blurred out. As a family photographer, you should know when to move into the scene, when to cut out the background and when to place the focus on the subjects. For example, if you would like to emphasize on the connection among family members, a few editing tricks like cropping off the top of the head of the tall members can come in handy.

The Background serves as noise

Anything that prevents the subject of the image from being the attractive point to the viewer is deemed as noise and in the case of family photographs; it can be anything from props to the background. If you find that this is the case, then blurring out the background is a good way to make the people aspect of the picture more dramatic. It also goes a long way in making the family the focus of attention after all, the aim of the family shoot is to show them as a family unit.

The odd family member

Not everyone in a family operates the same way and as a result, you are bound to come across the odd member of the family who would be most inclined to standing while others are sitting for the picture. You may also come across that individual who is impatient about sitting for a picture. The compact cameras of today help with those type of problems as they allow for the candid shots to be taken without getting everyone to pose for them. Examples of such happenstances can be found on http://rachaelgracephotography.com

Setting Up Your Commercial Photography Location

Taking on a commercial photograpcommercial photographyhy session or campaign is an incredibly cost extensive endeavor to have to go through with but it is vital to expanding brand awareness and to making sure that you are always on top of all of your branding needs when it all comes down to it. One of the things that you need to try to focus on as much as possible are the logistics and the basic prep work of what you need to map out for the said commercial photography shoot at the end of the day. This might sound like extra fluff surrounding what the  is all about but the truth of the matter if that this is actually what the main gist of professional commercial photography is all about. If you don’t have all of the details figured out down to a T, you technically don’t have anything else with you that will help you handle and manage things the right way when it all comes down to it.

Pay attention to what you are trying to do and boil things down to the nitty gritty details because if you don’t, you will be missing out on a lot of things and this can deviate you from the main purpose and focus of what you are trying to accomplish after all has been said and done. The truth of the matter is that the meat of the photo shoot will be on the details and here are a few details that you ought to be paying attention to in particular.

First up, think about the location that you would like to have the commercial photography session in.

Your photographer will be bringing a truckload of equipment with him so make sure that you at least give him the courtesy of a parking space close by so that he can carry his bits and bobs along with him. If you have people with you in the photo shoot, you might as well have them assist your photographer while he is lugging his stuff around. Every little bit helps and your photographer will most certainly appreciate the gesture. More than that, it will help ensure that your photo shoot starts and ends on time. Committing to schedules that have been mapped out ahead of time is a prime key to your success when it comes to something like this. You need to have deadlines and time tables and the like for all of your commercial projects and the photo shoot isn’t any different.

Your models will need a room (either physical or makeshift) for them to get dressed in.

Make sure that they also have access to the basics such as restrooms, a well lit mirror and great lighting, of course. You need to be considerate to the rest of the other people who will be a part of your photo shoot, especially when you have models around. Give them a room or an enclosed area where they can go ahead and change costumes or sit around while waiting for their turn in peace. This way, your photo shoot location and setup doesn’t have to be all that cluttered and hard to organize when it all comes down to it.

Ocular inspection

Give the commercial photographer an advanced ocular of the area that he will be shooting in so that he can assess the place better and strategize his shots ahead of time. The more he knows about the location, the better things will turn out to be and this can really make quite a difference in his overall perspective for the photo shoot that he is about to cover.

What To Know When Shooting With Boudoir Photographers

boudoir photo shoot in HampshireWhen trying to go ahead and work with boudoir photographers, you need to know for sure that you have all of the right things working for you all of the time. You need to have a deeper understanding of what boudoir photography is all about in the first place and how you are going to make it work out to your advantage as a client or as someone who is smack right in the middle of the boudoir photo shoot. The thing about boudoir photographers is that they really aren’t as intimidating as people have carved them out to be. Although boudoir photography seems like a bit of an alien concept in the beginning, they are actually some of the most understanding people you will ever get to come across when it all comes down to it.

Talk to the boudoir photographers to help pick their minds and so that you have a bit of an idea of the things that you should be expecting during the boudoir photo shoot. If you don’t have any idea about how you should conduct yourself and manage your expectations, you might as well go ahead and ask your boudoir photographer for any tips or for any strategies that you can possibly make use of at any point in time. Most of these photographers have been around in the industry for quite some time now and they actually have experience on their side when it all comes down to it. this is the type of thing that you should really tap into and make the most use of as much as you possibly can.

Trust in the ability of your boudoir photographers and in what they can go ahead and bring to the table during the photo shoot.

If there is anything that your photographer asks you to do, make it a point to really go out of your way to oblige and to cooperate with them as much as you possibly can. Make sure that you are always able to really base things off of their good judgment. Take note of the fact that although you aren’t that much of an expert on things like this, the professional boudoir photographers who are hired for the job are and this is something that you can always bank on when it all comes down to it.

Plan out a theme for the boudoir photo shoot depending on what you would like to go ahead and achieve in the first place.

Make it a point to really get this looked into and checked out the right way at some point or so. Without a central theme for your boudoir photo shoot in hampshire, you will easily lose direction and there might not be some sense into what you are trying to do in the first place. Most of these boudoir photographers are already quite used to following through with a certain theme so don’t worry about coming off as someone too authoritative or demanding. You can be quite rest assured of the fact that they will be able to work with whatever you give out to them.

Commercial Photography In UK And How To Pull It Off

commercial photographyIf there is one thing that you will need to know about or figure out in commercial photography in UK, it would have to be the aspect of more or less checking out the possibility of learning about the legalities of the area that you are practicing commercial photography in. if you are a client, then you need to more or less be well versed in things like this as well because it is bound to help make you see things work out in all of the best possible ways the entire time that you are working things out.

First off, the extent of the usage for the images that will be produced will turn out to be really pivotal to the way that things will be produced and to how they will be priced as well. Obviously, something that is meant for private use will end up costing considerably less compared to something that is meant to be splashed on a national billboard. There are laws or legalities that you will need to go through with one way or the other. You need to make sure that you are educated about this in all of the best possible ways.

Equipment

The equipment of gear being used by the commercial photographer for the commercial photography project is something that should be taken in to account as well. A photographer can have all of the skills and the techniques in the world but if he isn’t equipped with the right kind of gear to have him follow through on things, then it will all be a big waste of time and of efforts and this is something that you seriously need to go ahead and address as much as you possibly can. A photographer needs to be able to shoot in RAW since RAW is one of the best and the purest formats out there. The rest of the other formats available tend to have the white balance auto edited and you just can’t have that especially if you are a professional who is more or less charging a premium for your commercial photography services when it all comes down to it. This is not something that should be skimped on at the end of the day. a legitimate photographer will always make sure that he has the best equipment that his money can buy.

Pricing

Pricing is something that should be taken into consideration as well especially if the commercial photographer would like to keep things competitive and up to date as much as possible. There are a lot of things that need to be taken into account one way or the other and pricing is one of them. Make sure that you have all of the right things going for you at the end of the day and things are bound to work well one way or the other. Try to compare how the other commercial photographers in the market fare as well. You need to make sure that it is high enough to have you make a profit from it but still low enough to make you seem attainable. Trying to promote your products? Go check out this commercial photographer’s website.

Going Above And Beyond As A Wedding Photographer

Let kids be kids

wedding photography tipsThere are bound to be some kids in attendance during the wedding. Let them be kids. This is something that can potentially work for you as a wedding photographer. Weddings are mainly family events. What this means is that there are bound to be some kids attending the wedding one way or the other.

You need to make sure that you come along prepared for it as well as a professional essex wedding photographer. If you have never really had any experience working with kids or handling them or anything like that in the past, then you might be in for a really tough ride at the end of the day. Kids are very hard to deal with in a sense because of the fact that they have very short attention spans and they do not really respond well to authority or to instruction.

Be passionate

There will be a lot of times wherein you will feel like losing your patience but you know that you need to keep a lid on that as much as possible because you are there to get a job done and you have to start off and finish things off as the veritable professional that you are. Any frustrations you might have in between should be well guarded. And speaking of frustrations, there really is no need for you to be upset about the aspect of kids being kids. They are naturally adorable and cute and they photograph well without even trying too hard. You should be able to make great photos out of them.

Bring right mindset

Bringing along the right kind of mindset as a wedding photographer is important. Don’t think of yourself as a hired hand during the wedding. Think of it more as your own wedding. When you own it and when you stop thinking as if you are just there because you are making tons of money out of it, even if you technically are, that is beside the point; you will most likely come up with something that is breathtakingly beautiful. It can turn out to be quite different if you are doing things for yourself compared to when you are doing it for other people and that is what you should always be quite sensitive to at the end of the day. When you have this kind of paradigm shift, you end up constantly going for the best that you can possibly get for the wedding photography coverage and that is always a good thing.

Impress clients

Go out of your way to continue to impress clients with what you can do as a wedding photographer. If you have promised a certain delivery time or turnaround time for the final finished photos, make it a point to go ahead and surprise your clients by delivering the photos early. Make a habit out of constantly under promising to your clients so that it will be fairly easy for you to go ahead and over deliver every single time. This goes the same way for any editing effects, pricing, and so on and so forth.

What You Need To Know As A Same Sex Wedding Photographer

Take note of the fact that gender roles may not be all the same.

wedding photography tipsYou need to figure this out ahead of time as a same sex wedding photographer. If you are used to the usual roles of man and wife, what you need to be aware of as a wedding photographer is the fact that this might not exactly be the same case as with same sex couples and that is what you should really go ahead and watch out for when it all comes down to it. Some same sex couples have a feminine and masculine role whereas some same sex couples have all masculine or all feminine roles. Some same sex couples refuse to identify gender roles altogether and they would like go without it as much as possible at the end of the day. To make it easier for you and to make sure that you get to eliminate most of the guess work while you are at it, you might as well just go straight to the source.

Do not feel embarrassed with the aspect of actually asking your clients about it.

As much as possible, you should go ahead and get your clients to open up to you and to really discuss the specifics of their relationship with you so that you do not really have to worry all that much when it comes to how you are supposed to handle things with the couple. At least, you know full and well what their particular boundaries are and how you are going to go through with the coverage of their wedding as their official wedding photographer when it all comes down to it.

Get to know the couple that you are working with.

The more well versed you are with how the mechanics are in the relationship as a same sex wedding photographer, the more efficiently you will be able to provide coverage for them. The more that you get to know the couple, the less awkward things will turn out to be and the more efficiently you will be able to go about with your job as a wedding photographer. The reason why being a same sex wedding photographer can turn out to be far more different than just the regular photographer is the fact that you will need to exert more efforts on really getting your clients to come out of their shells. You have to be considerate about it. Take note of the fact that it took a lot of time and a lot of challenges before these people have finally decided to take their love public to the point wherein they are willing to make their declarations of love known through the wedding. Let them know that you are not there to judge but that you are there to immortalize their wedding through the pictures that you get to take.

Be sensitive when it comes to the issue of family.

Not all same sex couples are widely welcomed and appreciated, even by their own families. Ask them ahead of time if there are any family members or relatives attending so that you can save yourself the embarrassment of asking the parents to come forward even if they are not there.

Outsourcing Tips for a Wedding Photographer

wedding photography tipsWhen you are in the aspect of outsourcing or delegating tasks to other people as a wedding photographer, then you already know right out that you are already starting to expand your business and your career. Your time is your most precious commodity. When you outsource, you are freeing up so much of your time and of your efforts that it will almost always be worth it every single time. That is what you should be looking forward to when it all comes down to it and that is what you should be checking out at the end of the day. There are a few things that you should try to observe when you are offering out jobs to outsourcers or when you are trying to work with them all throughout the time that you are running your career as a professional wedding photographer as well.

The first thing that you need to take note of and remind yourself of time and time again is the fact that they are not you.

More often than not, these outsourcers will not have the same kind of education background or formal photography training you may have had experienced in the past. They will not have the same solid experience and knowledge that you have in what you do or in your craft which means that they may not always end up doing things as fast or as efficiently as you would like them to do so. Have a little patience and have a little faith. Each and every person out there has his own challenges to face and has his own learning curves to check out. Try to show them how it’s done several times and then allow them to get the hang of things. Don’t spend all day trying to breathe down their necks. Make it a point to just look out for the final finished quality of their work. It will help them take a lot of pressure off and they might even work better knowing that you are not scrutinizing them the entire time that they are working on what they need to work on.

Treat them with respect.

Although outsourcers are technically working for you and although they are being paid by you, this does not give you the license to shout at them or to disrespect them in any way, shape or form. If you have worked under a boss in the past, try to imagine how you would like to be treated by that boss and try to live by that code of respect and understanding as much as possible. Respect begets respect, after all. You cannot force someone to respect you just because you are the one shelling out his salary. When you come to think about it, it is something that he has worked really hard for. He does not owe it to you. You are basically transacting based off of an exchange of commodities. His services for your money. Treat it like a business transaction and make it a point to always act professional no matter what happens.

Food Photography Tips: Make Your Food The Star

Use a white plate for the presentation food photography tips

In food photography, presentation can really make or break the photos that you will eventually be able to produce. That is the main reason why it is very important for you to make sure that you get to start things right one way or the other. A white plate is the most neutral and the most classic base for you to be able to showcase your food in. It does not provide any kind of distraction so you are quite rest assured in the fact that your food will come out looking like the star that it really is in your food photography session. This is also the main reason why restaurants, caterers, and other professional food servers out there prefer the classic white plate over pretty much anything else.

It can show the food off as it is without making it all look too busy and distracting. This should also be your kind of preference for your food photography project. On top of that, white plates also tend to work extremely well with back light, which is the usual lighting of choice for food photography in general.

Keep the plate clean at all times

If there is one thing that you should seriously learn from the food stylists out there, it would have to be the fact that presentation is one of the most tedious and the most meticulous art forms out there. Although it would be going overboard to advise you to arrange the food that you are taking photos of with tweezers at some point or so, you should at least exert enough efforts to make sure that you go well out of your way to make sure that they sides of the plate looks clean and free from any sauce stains or spillages of any kind. Having stains on the sides of the plate makes the food look unappetizing and more than that, it takes the attention away from the food altogether. Sure, you can just photoshop it out of the picture during the post shoot processing but when it all comes down to it, why go through all of that trouble when you can pretty much correct things right then and there? Don’t be lazy. Grab a napkin or so and give your plate a good swipe before you set up to take photos of the food.

Showcase the fresh side of things

Food is a science as well as an art form but if there is something that you will need to manage your expectations with well ahead of time for as far as food photography is concerned, it would have to be the fact that perfection is next to impossible. You can opt for the second best thing though and aim for near-perfect aesthetics. Focus on the angle of the plate that tends to make the food come out looking fresher than ever. You may even go through the extends of giving the fruit or vegetable skin a quick brush of olive oil to make it glisten a little and make it look a little more camera friendly at the end of the day.

Tripod Missteps Made In Event Photography

tripod benefitsTripods are extremely helpful when it comes to the event photography field. They are absolute requirements and event photographers out there just cannot afford to not have it with them when they are covering their own events. A tripod is probably one of the most important accessories that you can invest in after your main camera and gear. It is something that can be extremely convenient to have around. It can be set up in a matter of seconds. It is something that is fairly easy to bring around with you because it comes with a sling-like bag (most times). However, in event photography, it is also one of the most misused items in the book. If you want things to pretty much be smooth sailing for you and for your photo shooting experience, read up on a few common event photography missteps taken here.

Extending the center column

Most experts in event photography usually make the mistake of extending the center column before they even extend the legs all the way through. Although it may be a given fact that the center columns that tripods come along with is something that is meant to be extended for the purposes of elevated height, it is not exactly meant to be the first thing to be extended if you need a little elevation for your camera. Extending the center column a bit more would mean that you are risking a less stable plat form for your camera and that is something that you might want to delay as much as possible. Extend the legs all the way out first and if after that, you find that you still do not have the kind of elevation that you need, that is the time that you touch the center column. Do this with caution though because center columns are really tricky to deal with one way or the other.

Balance

A lot of the tripods out there usually come with a spirit level that is pretty much built into the tripod’s shoulders. This will in turn make sure that you are able to get your camera properly balanced and so that you get to have the best kind of proportions for the images that you are able to take. It also doubles in making sure that your tripod is always properly balanced at some point. This is to make sure that your tripod is something that is firmly planted on the ground and that it will firmly support your camera. Make sure that this is something that you actually get to check so that you will more or less secure your camera at all times. Just the slightest kink in the angle can have your camera crashing down and that is not something that any expert in event photography should be willing to risk.

Tripods are extremely helpful to you and to your event photography craft and should be something that you are able to really use properly. All of the slightest missteps along the way may mean damage to your equipment or gear and that should be something that you should avoid and take note of at all times.